One of the many things I love about modern pin-up culture is that it is diversifying. There are so many gorgeous models who are ‘plus-size’, of colour, alternative (i.e. heavily tattooed/ pierced). I think these are all stunning and magnificent things that traditional, mainstream pin-up images were lacking. Increasingly, the online presence of these pin-ups is body-positive, supportive and inclusive. It seems to be a community-spirited affair that encourages women to build each other up, rather than compete in damaging and pointless ways.
Discouragingly, some media targeted at vintage lovers is very unhealthy. For example, many ‘Pin-up’ memes glorify alcohol abuse, materialism, bitchiness and even violence. I think it unwise to understate what damage these messages can do. They are, perhaps, intended to be bold exclamations of “empowerment”, but for who? Personally, the empowerment that I’m looking for doesn’t come from undermining or criticising others. Nor does it depend on toxic sarcasm or alcohol abuse. These memes promote inebriation, rather than liberation. They also suggest that female empowerment is incomplete without misandry.
Perhaps these modern interpretations intend to reject reducing women into mere sexual objects, as per the war-time origins of pin-up culture. However, the repetitive portrayal of pin-up women as man-hating bitches with stunted or repressed emotional capacity is only feeding already harmful female archetypes.
Pin-up is for anyone and everyone that wants it. Lots of good work towards this has already been done but the media representation, and even that of retro and vintage-reproduction companies, is making a laughing stock of pin-up. Social media’s output regarding pin-up culture is shallow and judgemental – the opposite of the sentiments which attracted me. There is so much emphasis in the community on sharing pursuits outside the fashion and beauty elements. Likewise, there is a huge focus on self-care and spreading positivity that are entirely missed in harmful memes and images.
For me, pin-up culture is far from superficial. It’s about feeling good in yourself and helping others to do the same. It’s not about drinking to oblivion, slagging off other people’s appearances or cutting away human emotional depth and genuineness.
I’m a pin-up girl and I’m proud of what that means. We can write our own definitions, especially when they have been mistaken by others.